We are an international cinema chain operating in ten different countries with 790 sites and 9,518 screens. We are focused on providing our customers with the best possible cinema experience, offering a variety of movies, as well as different formats using the latest technologies. Our vision is always to be “The Best Place to Watch a Movie”.
“Investment in technology is a key pillar of our strategy to make the cinema “The Best Place to Watch a Movie.”
“We are focused on delivering on the full potential of the combination through the strengths of our brands, focus on customer experience and investment in technology.”
“Our ScreenX screens, currently in 19 locations give the cinema-goer a 270 degree panoramic film-viewing experience.”
“Our continued investment ensures that we provide our customers with the high quality experience we believe in.”
Our vision To be “The Best Place to Watch a Movie”.
Our purpose To provide our customers with a choice of how to watch a movie, in modern state-of-the-art cinemas with the latest technology and a variety of retail offerings, all underpinned by great customer service.
The geographic spread of our business reduces exposure to volatility in individual markets. It also provides opportunities across both mature and growth markets.
We are technological leaders in the industry, offering our customers the latest audio and visual technology. We have seven different formats in which our customers can watch a movie: regular screens, 3D, 4DX, IMAX, ScreenX, Premium Large Format (Superscreen and RPX) and VIP auditoriums. We set our prices according to the format the customer chooses and not the movie they choose.
We optimise our portfolio through selected refurbishment and new sites, ensuring we deliver a consistently high quality offering across the Group. Our refurbishment and construction programme is at the heart of our strategy.
We are always striving to bring the latest innovation to our cinemas – not only through technology but through the design of our new and refurbished sites and retail offerings. We achieve this through the considerable in-house experience we have across our teams.
We have optimal management structures supported by effective staff planning in our cinemas allowing teams to be focused on operational excellence and maximising face time with customers. We believe it’s the “Tiny Noticeable Things” our people do which make the difference.
Provide the best cinema experience to give our customers a choice of how to watch a movie, with a range of retail offerings, all underpinned by the best customer service
Expand and enhance our estate to provide consistent, high quality, modern cinemas
Be technological leaders in the industry to offer the latest audio and visual technology
Drive value for shareholders by delivering our growth plans in an efficient and effective way